Revenue Planning

Driver-based revenue models at any granularity

Model revenue from the bottom up — by product, segment, geography, cohort, or any combination. Link pipeline conversion rates, ACV trends, expansion rates, and churn to build a revenue plan grounded in reality.

New business + expansion + churn decomposition

See exactly where your revenue is coming from. New logo bookings, expansion from existing customers, downgrades, and churn — all modeled separately with their own drivers and tracked against plan.

Pipeline-weighted forecasting

Connect your CRM (Salesforce, HubSpot) to pull live pipeline data. Weight each deal by stage probability and expected close date. See the gap between pipeline and plan in real-time.

Cohort-level revenue retention

Track net dollar retention by cohort vintage. See which cohorts are expanding, contracting, or churning — and use that data to model forward revenue with 96.8% accuracy.

"We finally see true revenue composition — not just top-line. The cohort retention view alone changed how we think about growth."