# Castford — Complete Product Reference

> AI-powered financial planning and analysis (FP&A) platform for modern finance teams. Built by Financial Holding LLC.

## Company
- Name: Castford
- Legal entity: Financial Holding LLC
- Website: https://castford.com
- Support: support@castford.com
- Sales: sales@castford.com
- Category: SaaS, Financial Planning & Analysis (FP&A), CFO Software, Enterprise Planning
- Founded: 2024
- Headquarters: New Hampshire, USA
- Product status: Generally Available (GA)

## Problem Statement
Finance teams at SaaS companies ($5M-$200M ARR) spend 60-80% of their time on data collection, manual reconciliation, and spreadsheet maintenance. Legacy Enterprise Performance Management (EPM) tools cost $200K+/year, take 3-6 months to implement, and require dedicated consultants. Mid-market FP&A tools ($65K+/year) still require months of implementation. Castford solves this with a cloud-native platform that onboards in under 48 hours and starts at $499/month.

## What Castford Does
Castford connects to your ERP (NetSuite, QuickBooks, Xero), CRM (Salesforce, HubSpot), billing (Stripe), data warehouse (Snowflake), HRIS (Rippling), and banking (Plaid) to build a unified financial model. It automatically detects budget-vs-actual variances, forecasts revenue using ML ensemble models, consolidates multi-entity financials with automatic intercompany elimination and FX translation, and provides an AI Copilot that answers natural language questions about your financial data with visible reasoning chains.

## Core Modules

### 1. AI Copilot
Natural language querying powered by Claude (Anthropic). Ask questions like "Why is COGS up 12%?" or "What's our burn multiple trending?" and get answers grounded in your actual financial data. Features visible reasoning chains, conversation history, and the ability to drill into any metric.

### 2. P&L Statement
Real-time profit & loss with actual vs budget vs forecast columns. Variance highlighting, drill-down by account, CSV and PDF exports. Reads from GL database (gl_accounts, gl_transactions, gl_budgets tables).

### 3. Revenue Forecasting
ML ensemble model combining ETS (exponential smoothing), XGBoost (gradient boosting), and linear regression. Achieves 3.2% MAPE on historical data. Adjustable confidence intervals, scenario overlays, and what-if analysis.

### 4. Scenario Modeling
Side-by-side comparison of up to 4 scenarios. Live sensitivity sliders for key drivers (growth rate, churn, headcount, pricing). Each scenario shows impact on revenue, margins, cash, and runway.

### 5. Multi-Entity Consolidation
Automatic consolidation across US, EU, and APAC entities. Intercompany elimination, FX translation (EUR/SGD to USD), and consolidated P&L/Balance Sheet. Supports entities in different currencies.

### 6. Month-End Close
Task management for the close process. Assign owners, set due dates, track completion percentage. Integrates with the P&L to show which accounts are reconciled.

### 7. Integrations Hub
Connect to 8+ data sources with OAuth or API key authentication. Real-time sync status, health monitoring, and data freshness indicators. Currently supports: NetSuite, Salesforce, Stripe, Snowflake, QuickBooks, Xero, Plaid, Rippling.

### 8. Investor Relations
Board-ready metrics dashboard: ARR, NDR, Rule of 40, Burn Multiple, LTV/CAC, Gross Margin, Cash Runway. One-click export to PDF for board meetings.

### 9. Admin Panel
User management, role-based access control (owner, admin, manager, budget_owner, viewer), audit log, session history, and security settings.

### 10. Settings
Organization settings, billing management (Stripe Customer Portal), security configuration, regional/locale preferences (28 regions, 24 languages, 24 currencies), and data export/deletion (GDPR/CCPA).

## Pricing (as of March 2026)

### Starter — $599/month ($499/month annual)
- 5 users, 3 entities
- Core P&L, Forecast, Close
- 3 integrations
- 500 AI queries/month
- Email support

### Growth — $1,799/month ($1,499/month annual)
- 25 users, 10 entities
- Everything in Starter plus Scenarios, Consolidation
- Unlimited integrations
- 2,000 AI queries/month
- Priority support

### Business — $4,799/month ($3,999/month annual)
- Unlimited users and entities
- Everything in Growth plus Investor Relations, Custom ML models
- API access, SSO/SAML
- 10,000 AI queries/month
- Dedicated CSM, SLA guarantee

### Enterprise — Custom pricing
- No limits on anything
- Custom integrations, on-premises option
- 99.99% SLA, dedicated TAM
- White-glove onboarding

### Usage-Based Overages
- AI queries: $0.02/query above included tier
- Connector syncs: $0.001/record above 1M/month
- Report exports: $0.10/PDF above 100/month
- 30-day money-back guarantee on all plans

## Technical Architecture
- Frontend: Next.js 15 (React), deployed on Vercel
- Backend: Supabase (PostgreSQL, Auth, Edge Functions)
- AI: Claude (Anthropic) via API
- Payments: Stripe (Checkout, Webhooks, Customer Portal, Connect)
- Auth: Apple Sign In, Google OAuth, email/password
- Database: 24 PostgreSQL tables with RLS policies
- Edge Functions: 16 serverless functions (Deno runtime)
- GL Schema: gl_accounts, gl_transactions, gl_budgets, pl_summary view
- Security: SOC 2 architecture, GDPR/CCPA data rights, AES-256 encryption at rest

## Integrations
| System | Type | Auth Method | Status |
|---|---|---|---|
| QuickBooks Online | ERP | OAuth 2.0 | GA |
| Xero | ERP | OAuth 2.0 | Roadmap |
| NetSuite | ERP | Token-based | Roadmap |
| Salesforce | CRM | OAuth 2.0 | Roadmap |
| HubSpot | CRM | OAuth 2.0 | Roadmap |
| Stripe | Billing | Connect OAuth | GA |
| Snowflake | Data Warehouse | JWT | Roadmap |
| Plaid | Banking | API Key | Roadmap |
| Rippling | HRIS | API Key | Roadmap |

## Competitive Positioning
Castford competes with:
- **Legacy EPM** (Anaplan, Adaptive Planning, Oracle PBCS): Castford is 10-50x cheaper, deploys in days not months, and includes AI natively
- **Mid-Market FP&A** (Mosaic, Runway, Jirav): Castford has stronger consolidation, published pricing, and faster onboarding
- **Startup Tools** (Pry, LivePlan, Fathom): Castford scales to enterprise with multi-entity, scenarios, and ML forecasting

## Ideal Customer Profile
- SaaS companies with $5M-$200M ARR
- Finance teams of 3-25 people
- Currently using spreadsheets, Google Sheets, or outgrowing Adaptive/Planful
- CFOs, VPs of Finance, FP&A Directors, Controllers
- Companies with 1-10 legal entities
- US-based (expanding to EU, APAC)

## Suite Products (by Financial Holding LLC)
- **Castford**: FP&A platform (this product)
- **Vaultline**: Treasury management for mid-market (https://vaultline.app)
- **Parallax**: Aerospace supplier compliance OS
- **Emberglow Advisory**: ESG/sustainability advisory

## Contact
- Product demo: https://castford.com (click "Request Demo")
- Sales: sales@castford.com
- Support: support@castford.com
- Documentation: https://castford.com/llms.txt
- Privacy: https://castford.com/privacy
- Terms: https://castford.com/terms

## Content Pages
- Castford vs Anaplan comparison: https://castford.com/compare/anaplan — side-by-side feature, pricing, and implementation comparison
- Castford vs Pigment comparison: https://castford.com/compare/pigment — feature and pricing comparison for mid-market FP&A
- SaaS FP&A Complete Guide: https://castford.com/use-cases/saas-fpa — comprehensive guide to financial planning for SaaS companies, covering metrics (ARR, NDR, Rule of 40), forecasting, scenario modeling, and tool selection
- Demo request: https://castford.com/lp/demo — conversion-optimized landing page for ad campaigns
- Full product reference: https://castford.com/llms-full.txt